The only thing that’s settled about Holdem hand rankings is that there is no such thing as stable hand rankings.
You can say with certainty that A 
A 
is a better hand than K K , but you can’t say with certainty that A K 
is a better hand than J J except within the context of a specific situation.
What we’ve shown here is that, even when you consider the value of a starting hand only in terms of its probability of winning the pot, hands can’t be ranked, but poker hands have value from sources other than just the poker hand value.
Some hands have increased value from a late position in the betting sequence because the position itself is likely to give you more opportunity to make tactical plays such as bluffing.
Another source of value for a poker hand is the kind of mistakes your opponents tends to make.
An example is a player who in a loose game tends to overplay hands like the top pair.
There are at least five sources of value for a poker hand:
Characteristics of the hand that make it likely to be the best hand at the moment
Characteristics of the hand that make it likely it will develop into the best hand
Characteristics of your position that give you tactical opportunities
Characteristics of the game that make it likely the hand can win a large pot should it develop
Characteristics of certain kinds of common errors that your opponents tend to make When you’re thinking about a starting hand in Holdem, it’s very important to think of the hand in terms of value-not in terms of poker hand rank.
Hands just can’t be ranked and most of the value of a hand comes from sources other than the characteristics of the hand itself. Think about value.
Pick the Right Table / Picking a Seat / Theories of Poker / Betting Theory: The Odds
A Theory of Starting Hand Value
A Theory of Flop Play: Counting Outs and Evaluating Draws
The Dynamics of Game Conditions / Table Image / Player Stereotypes
Women and Poker / Spread-Limit Games / Double Bet on the End Games / Kill Games
Short-handed Games / Tournaments / No-limit and Pot-Limit Poker
